http://www.ropeofsilicon.com/article/what-are-your-guilty-pleasure-movies-but-dont-like-to-admit-it

This is an editorial about people's "guilty pleasures" in movies. Author Brad Brevet provides a short yet insightful dissertation about why people have guilty pleasures and why they are "guilty" pleasures in the first place. Although Brevet focuses more on exactly what films might qualify for such status, I'm more interested in the question of why some people are ashamed to admit to liking certain films. There are bound to be countless theories, so I might as well join the crowd and sum up my own.

Somehow, society has gotten to a point where people feel like they are defined by their taste in entertainment. They feel that others will judge them based on what things in public media they like and don't like. It's a true testament to how much entertainment media has been ingrained in the public consciousness. Furthermore, it stresses the task that we designers have set up for ourselves. Almost nobody wants to make something that becomes a "guilty pleasure" in the public eye. The hard part is coming up with something that people won't be afraid to admit to appreciating and will willingly embrace for a long time to come.